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I recently ordered “Meatball Sundae,” one of Seth Godin’snewest books. I haven’t even finished it yet and I’m already inspired inmany ways (that almost always happens after I read anything Seth has written or discussed) to think about how I do my job. In my case, the “meatballs” in this book are apartment homes. They are [...]
I’m a big fan of utilizing blogs for apartment communities. I feel like the industry has always tried to find ways to create a sense of neighborhood among residents and this is an excellent way to do so. I have brought this idea up to many executives and it surprises me when they oppose it. [...]
David’s Summary: Getting caught up with some colleagues after the weekend.
@Eric_Urbane I’m a little behind in my tweets… Help me understand your “Smart Car” for residents’ in-town use. #
@themarketingguy Best bumper sticker, ever: “I love God… I just hate his fan club.” #
Apparently this morning’s theme for me is “Fun w/ Google Reader & Leaving [...]
Attention Apartment Managers! 70% of callers to your community will not bother to visit if you have unprofessional or weak phone skills. Isn’t that amazing? Professionally handling your phone calls can pretty much make or break you. I don’t know about your situation, but the partners of my company didn’t build [...]
If you don’t feel like you are getting the appropriate amount of drive by traffic into your business or community, it might be because your location has become ordinary. In other words, your future customers drive past your business every day and after a while they don’t notice it anymore – it’s just part of [...]
