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If you don’t feel like you are getting the appropriate amount of drive by traffic into your business or community, it might be because your location has become ordinary. In other words, your future customers drive past your business every day and after a while they don’t notice it anymore – it’s just part of [...]
A business referral program is a great way to market to local businesses, especially small stores with only a few employees (like a tanning salon) and businesses with a receptionist (like a car dealership). It’s as simple as visiting your local merchants, introducing yourself, and asking if they are interested in leasing a new [...]
I have always said that “corny sells” and it’s also true that some of the best ideas are stolen. I hate to use the word “stolen” to describe this idea, so let’s just describe it as a unique variation on an established marketing technique (do I sound like a Marketer?).
I’m in love with this [...]
When talking with your telephone prospect, your questions should be designed to help them set an appointment. A prospective client is twice as likely to keep an appointment with you if they feel like they set it (and I’m not referring to saying that they can come in anytime, setting an actual time with them). [...]
