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CNN recently posted a video made by one of their iReporters about words they love to hate. In our industry there are many words that make me go crazy when I hear them or see them used. Here are some words/phrases to avoid:
unit – Say “apartment home” instead.
complex – People may have a complex, but [...]
To me there is nothing more powerful than telling someone that you appreciate them. This could even apply to a service or a product. Honestly, I used to appreciate when my Ford Expedition would scoot my seat up after I touched my key to the ignition (I miss it more now that my [...]
“Thank you for calling Perfect Place Apartments. This is David. How may I help you?” I’ll bet that’s how the telephone is answered in your office. If that isn’t exactly the phrase that’s used, it is probably something similar. How do you expect to stand out among your competition if everyone answers the phone the [...]
