handleit.info
CNN recently posted a video made by one of their iReporters about words they love to hate. In our industry there are many words that make me go crazy when I hear them or see them used. Here are some words/phrases to avoid:
unit – Say “apartment home” instead.
complex – People may have a complex, but [...]
If you don’t feel like you are getting the appropriate amount of drive by traffic into your business or community, it might be because your location has become ordinary. In other words, your future customers drive past your business every day and after a while they don’t notice it anymore – it’s just part of [...]
A business referral program is a great way to market to local businesses, especially small stores with only a few employees (like a tanning salon) and businesses with a receptionist (like a car dealership). It’s as simple as visiting your local merchants, introducing yourself, and asking if they are interested in leasing a new [...]
Since my intention for this site is to provide useful sales and marketing ideas to anyone who wants them, I thought it also might be helpful to provide links to service providers of some of the features that are mentioned. For example, I have talked recently about email and Internet marketing so now there [...]
When talking with your telephone prospect, your questions should be designed to help them set an appointment. A prospective client is twice as likely to keep an appointment with you if they feel like they set it (and I’m not referring to saying that they can come in anytime, setting an actual time with them). [...]
